Prepared for the Four Winds team by Eric Berg, crush · Download the PDF
Proposal 059 · 13 October 202601 Where we started
What we built it around.
- 01
North to the river. South to the beach.
The compass from every can, doing your homepage's real job. Option 1 makes it the page: pick Tilbury or the Beach House and the needle swings there, with that taproom's hours and button.
- 02
We make the beers we want to drink.
Your line from Our Story. Option 2 stands 14 of your cans on a shelf against your orange, each with its tag and price from your shop, and Add to cart one tap away.
- 03
A west coast take on the beer hall.
Option 3 is daylight: the wind god from your logo blows over the Beach House at Southlands. Every option keeps Book a table or the menu one tap away on a phone.
Proposal 059 · 13 October 202602 What you get
Pay for the website.
Get the whole launch.
- 01$3,500
The website
A new theme for your Shopify store, built out from the top you’ve just seen: up to five pages plus your shop and product pages, in the same look, on your real beers and checkout. Live on fourwindsbrewing.ca within a week of saying go.
- 02$199
A launch promo
A short animated video made from your own photos and words, sized for Instagram, Facebook and anywhere else you post.
- 03$495
A launch email
Designed and written for your Beer Club members and your customer list, so the people who already drink Four Winds hear about the new site from you.
- 04$495
A launch ad set
Twelve ads, each sized for feeds and stories, with moving versions of the best four.
- 05$149
A phone receptionist, first month
From Whoever, our sister company: a voice assistant built around your two taprooms, so callers asking about a table at the Beach House, the Taco Shop in Tilbury or the Beer Club get an answer while your team is pouring. You teach it by text, and every call it takes becomes a short written record you can read after.
- 06$49
30 days of changes
Text or email us what to change. It's live the next business day.
Plus, when you say go before 12 November 2026
- Bonus$250
Launch email setup
We set up the launch email in your Shopify store and line it up for your customer list, ready to go out on launch day.
If the site isn't live within a week of go, your first three months of changes are free.
All prices in Canadian dollars. Each value is our own price for that piece on its own.
Proposal 059 · 13 October 202603 How it goes
Live within a week of go.
- Day 0
You say go
You pay the 50% deposit and add us as a collaborator on your Shopify store. Your live store won't change until you say.
- Days 1 to 7
We finish the site
We turn these pages into your Shopify theme. You see every page in a preview before anything goes live.
- Launch
It goes live
The new theme goes live on fourwindsbrewing.ca, and the promo, email and ads are ready to go out with it.
- 30 days
Changes, next day
Text or email a change and it is live the next business day.
04 Investment
| The launch | $3,500 |
| To start, when you say go (50%) | $1,750 |
| When the site goes live | $1,750 |
After launch, month to month, only if you want them
| Unlimited edits, live next business day | $49/mo |
| Four animated promos a month, vertical and square | $599/mo |
| Two custom email designs a month | $395/mo |
| Twelve unique ads a month | $395/mo |
05 What you own
- The theme and every file, in your Shopify store and your name.
- Your beers, Beer Club, orders and checkout stay right where they are.
- No commitment on anything monthly. Cancel anytime; the theme stays yours.
add-on
Or all four, together
$795/mo$1,438
Unlimited edits, four animated promos, two custom emails and twelve unique ads every month. You save $643/mo. No commitment, cancel anytime.
Proposal 059 · 13 October 202606 Next step
Say go.
Reply to my email or write to eric@crushhh.co, and the build starts.
This proposal holds until 12 November 2026.
Your pick01The compassSee the others
Say go by emailDownload the PDF
Eric Berg
Crush Digital Atelier · eric@crushhh.co · crushhh.co